A self-affirmation is a statement about a person’s own identity. The practice of self-affirmation involves making this statement over and over – either out loud, silently to oneself, or in writing. The goal of this is to create a new belief system, new values, or a new identity that reflects this affirmation.
Practicing affirmations over a longer period of time causes the unconscious (subconscious) part of the mind to begin to believe them. For instance, a period of 1-5 weeks may be necessary to create a new behavior, depending on the difference between the current beliefs, values and identity, and the intended ones—a longer time needed when this difference is greater.
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